Attracting users to an internet portal is quite easy and simple even without reference to traffic quality. However, the result of such traffic will be questionable. This will be a huge flow of visitors of different genders, ages, with different sets of needs and interests, who do not know (and most often do not want to know) about the proposed goods/services. It is precisely for this reason that exclusively targeted traffic should be used. To solve this problem, one can use the help of website traffic generators, which are already known as modern and creative tools.
Targeted traffic is considered to be site visits, the arrival of a specific group of users to an internet portal who:
- Are interested in the proposed goods and services;
- Can guaranteed bring profit to the online business owner.
But to attract such an audience to an internet resource, they must be carefully studied. Work with traffic should begin from the first stage – creating a portrait of the target user (client). This is useful to get closer to understanding the target audience (TA), to understand their requests, needs, wishes, age, gender, and more.
Main Reasons Why Traffic Is Not Growing
In some situations, online business owners face various difficulties – despite using professional approaches and methods, traffic does not grow. What are the main reasons? It is necessary to examine the key causes of this problem.
Using Irrelevant/Low-Quality Content on Pages
To attract the attention of the target audience and “retain” users on the internet portal, interesting and useful content is used. The lack of traffic or a significant decrease in its speed may indicate that outdated, irrelevant content is offered on the pages, information that does not satisfy the target audience’s requests.
Excessive Frequency Semantics
Another reason that becomes a real obstacle to traffic growth is the use of highly competitive keywords with too high frequency. In such a case, it is recommended to prefer keywords from the medium and low-frequency categories. For example, for effective promotion, it is advisable to use long-tails.
Poor Optimization
By refusing to use a comprehensive strategy for successful optimization, online businesses encounter numerous errors in the technical implementation process. This leads to incorrect work with semantics. As a result, the internet resource becomes invisible to search engines, which means there are high risks of losing large volumes of traffic.
Pessimized Site
Site pessimization often occurs from search engines. Among the most popular reasons are:
- Using incorrect methods and ways of portal optimization;
- Non-compliance with search engine recommendations.
All this leads to a gradual or even rapid drop in traffic. To correct the current situation, a thorough SEO audit is unavoidable, whose task is to identify all existing problems. This will help quickly eliminate and correct all errors to resume traffic in the future.
