Several companies and business owners are trying to find ways to stand out from the crowd and gain a competitive edge. One of the most overlooked aspects of a business’s success is often the type of packaging adhesive used to seal and label the company’s products. Having the right packaging adhesive can make all the difference in the success and growth of a business. The role of packaging has also greatly evolved over time and now a lot of packaging includes brand awareness, values as well as sustainability elements. However, choosing the right adhesive being the glue that seals and labels products will make all the difference.
The importance of choosing the Right Packaging Adhesive:
Packaging adhesive can be used for a variety of different purposes which include sealing boxes, attaching labels, and securing packaging materials. Having the right adhesive can help to keep products safe during shipping and handling, prevent tampering or theft, and make it easy for customers to open and access their purchases. It can also create a positive customer experience and build brand loyalty.
Having a poor adhesive, or the incorrect adhesive can sometimes lead to damaged products, lost or stolen packages, and a negative customer experience, therefore resulting in impacting your business’s bottom line which results in damaging the company’s reputation.
Common Types of Packaging Adhesives:
There are many common types of packaging adhesives, and each comes with its unique properties and uses. Understanding the different types of adhesives can help you to choose the right adhesive for your needs.
- Hot melt adhesive:
- This adhesive is applied in a melted state and solidifies as it cools. This form of adhesive is fast drying, strong, and can be used on a number of surfaces
- Water-based adhesive
- This adhesive is applied in a liquid state and dries by way of evaporation. It is commonly used for attaching labels and sealing boxes. It is non-toxic and environmentally friendly but may however not be as strong as other types of adhesives.
- Pressure sensitive adhesive
- This form of adhesive is applied in a dry state and sticks to surfaces when pressure is applied. It is commonly used for attaching labels and sealing packaging. The benefits are that it is easy to use and can be removed without leaving any residue, however, it is not as strong as the other types of adhesive.
- Solvent-based adhesive:
- This adhesive is applied in a liquid state and dries by way of evaporation. It is commonly used for sealing boxes and attaching labels. It is strong and can be used on several surfaces, however, the downside is that it emits harmful fumes and is not environmentally friendly.
The Benefits of Using High-Quality Packaging Adhesives:
Using high-quality packaging adhesives provides several benefits, which include:
- Improved customer experience,
- A strong, durable, and easy-to-open adhesive can create a positive customer experience and build brand loyalty.
- Reduced shipping and handling costs
- Using the right adhesive can help prevent damage to products during shipping and handling, therefore reducing the need for costly returns and replacements.
- Increased productivity
- A fast-drying adhesive can help to speed up the packaging process and improve productivity and efficiency.
- Enhanced brand reputation
- Using high-quality adhesives can help to create a professional and reliable image.
How can the use of adhesive improve the overall packaging?
Whether you are a small business or a large company choosing the right packaging adhesive is an important part of any success. It can impact the overall customer experience, reduce costs, improve productivity, and enhance the company’s reputation.
When choosing a packaging adhesive, businesses should consider factors such as the product type, packaging material as well as shipping and handling processes. They should also evaluate adhesives based on factors such as adhesion strength, ease of use, drying time, and environmental impact.
Innovation in packaging adhesives is continuous and ever-evolving, with new products and technologies being developed to improve the packaging process. By remaining and staying up to date with these innovations and choosing the right adhesive for your needs, businesses can ensure that their products arrive safely, securely, and with a positive customer experience.
The type of adhesive you need will depend on your packaging type. For paper and foam packaging, hot melt and pressure-sensitive adhesives are your best option, however, for aluminum and plastic the recommended adhesives are water-based adhesives or solvent-based adhesives, which can properly bond to their surfaces.
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