BookTok to Bestseller: How Social Media Is Changing the Publishing Industry
In an industry that once relied heavily on traditional reviews, bookstore placements, and author tours, the publishing world is now in the midst of a digital revolution. Platforms like TikTok, especially its niche community known as BookTok, have become powerful engines behind book sales. With over 200 billion views on the #BookTok hashtag alone, it’s […]
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