Search engine optimization is essential for every business that runs a website nowadays. It is a key to reaching the target audience organically and improving online visibility. However, not all businesses need to invest financial resources in SEO agencies and expensive platforms. Some of them have business goals that do not require much of the expenses. 

There are many affordable SEO tools that business owners and marketers can use to optimize their websites. All in all, combining these tools together can yield the same results as purchasing an expensive subscription plan on a single SEO platform. 

This guide explores 5 of the most affordable SEO tools along with free extensions and platforms to use in 2024.

The most affordable SEO tools

The vast majority of SEO platforms offer free trials, which is something that marketers can use to their advantage. These trials typically last from 7 to 30 days and can be activated multiple times using new email addresses and credit cards. If the free trials don’t meet your needs, we’ve compiled a list of affordable paid SEO tools below. Before diving into our recommendations, here’s a quick reminder: if you’re a seasoned pro looking to share valuable insights with beginners and others interested in your TikTok content, consider partnering with TikTokStorm. It’s a great way to expand your presence and engage with a wide audience of enthusiasts.

SpyFu

SpyFu is one of the most reliable platforms for SEO and PPC specialists. It offers two paid accounts for businesses and provides a 30-day money-back guarantee. For instance, if for some reason, you do not find SpyFu’s affordable SEO tools much efficient you can simply send them an email and ask to cancel the subscription. Within a few days, you will receive your money back. 

SpyFu paid subscription plans

This SEO and keyword research platform proposes two account types: Basic and Professional. You can choose to pay monthly for each account or pay yearly and save up to 30%. The website often runs discounts on both accounts. For example, at the moment of writing this article, the Basic Plan is available for just $9 per month, whereas the professional plan costs just $49 per month. In general, prices look like this:

  • Basic – $39 per month
  • Professional – $79 per month
SpyFu Basic (one of the most affordable SEO tools)

SpyFu Basic is suitable for small domains that want to track less than 1,000 keywords per month for SEO services. Google Ads Advisor services can run on any size domain for Basic plan subscribers. Here is a quick overview of the features included in the package:

  • Up to 100 domain overviews (with PDF report)
  • 6 months of historical data
  • Up to 250 sales leads and domain contacts
  • Up to 5,000 keywords are tracked weekly
  • Up to 10 small-domain SEO reports (no more than 1,000 keywords tracked per domain)
  • Up to 10,000 backlinks tracked
  • Up to 10,000 keyword searches
  • Up to 10,000 exports for all search lists
SpyFu Professional

This subscription package grants users unlimited data access and has no boundaries on most of the service inquiries. It is ideal for medium-sized domains that have no more than 30,000 keywords to track per month. Here is a detailed breakdown of the SpyFu professional package:

  • Unlimited domain overviews (with PDF report)
  • 15 years of historical data
  • Up to 500 sales leads and domain contacts
  • Up to 15,000 keywords are tracked weekly
  • Unlimited domain search results
  • Unlimited keyword searches
  • Unlimited backlink searches
  • Unlimited competitor results
  • Unlimited exports for all search lists
  • Up to 30 small-domain SEO reports (no more than 1,000 keywords tracked per domain)
  • Up to 10 medium-domain SEO reports (no more than 30,000 keywords tracked per domain)

Majestic

Majestic is a link-building and backlink profile analysis platform. It is the most affordable SEO tool for off-page practices. The platform offers a 7-day money-back guarantee in case you do not find Majestic useful for your business goals. Another benefit of the website is that it can run in 10 different languages making it very comfortable for multicultural companies and agencies to use it. 

Majestic is not an all-in-one tool that the majority of the place-holders in our list actually represent. So make sure that you understand what the platform can deliver. 

Majestic paid subscription plans

The platform of Majestic SEO provides three paid plans:

  • Lite – $49.99 per month
  • Pro – $99.99 per month
  • API – $399.99 per month
Majestic Lite

The Majestic Lite ($49.99/mo) subscription plan is most suitable for auditing and prospecting a small batch of sites. In essence, Majestic Lite allows you to check fresh index backlinks a few times a day. Here are a few things that the plan includes:

  • 1 million analysis units (max analyzable backlinks)
  • Fresh Index (yet, no historic index)
  • Site explorer
  • Link graphs and context
  • Referring domains (+ IPs)
  • Bulk backlink checker
  • Trust flow and topical trust flow
  • Related sites
  • Up to 5,000 analysis depth
  • Up to 60 report units
  • Backlink campaigns
Majestic Pro

Majestic Pro ($99.99/mo) is a go-to tool for off-page SEO specialists and agencies. It enables users to access a wider range of reports compared to the Lite package and also to extract more data. A few things from the Majestic Pro account:

  • 20 million analysis units (max analyzable backlinks)
  • Everything that Lite includes
  • Historic index and index merger
  • Custom reports
  • Site comparing feature
  • Flow metric history
  • Backlink history
  • Email alerts
  • Network neighborhood
  • Full business profile
  • GSC rank tracker
  • Up to 30,000 analysis depth
  • Up to 300 report units
Majestic API

Majestic API ($399.99/mo) was designed for agencies and developers who need maximum power and direct access to entire Majestic data. Generally, this plan comes with three possibilities: 

  1. 100 million analysis units – $399.99 per month
  2. 300 million analysis units – $799.99 per month
  3. 1,000 million analysis units – $1,599.99 per month

These three options have the same features. In general, Majestic API includes everything from Lite and Pro packages with additional offerings:

  • Full API
  • Monthly Data (customizable)
  • Up to 100,000 analysis depth
  • Third-party open apps
  • Up to 7,500 report units

Seobility

Seobility is another all-in-one platform in our list of affordable SEO tools that offers free and paid accounts and some advanced tools that require no registration. The platform also offers a 14-day free trial for both Premium and Agency subscription plans. For some regions, the free trial does not even require credit card information and can be obtained by email registration only. 

Seobility free on-page SEO tools

There are 7 SEO tools that you can use without any incurring costs or registration at Seobility. 

SEO checker – you have 3 free checks per day. In general, it provides various data about the website including meta information, page quality, page structure, link structure, server, and external factors. The best thing about this tool is that it provides detailed tasks on what needs to be fixed on the website and how to do it. SEO checker also includes examples and accounts of what is not working on site. 

Seobility keyword checker – another great tool by the company with 3 free checks per day. It audits your website for your target keyword. It tells you whether the meta attributes and HTML data reflect your keyword or not. 

Website ranking checker – this tool allows you to check your current rankings for a specific keyword in Google. Besides, you can indicate a specific region if you target a local audience. The results also display the top 100 results, keyword volume, and CPC information. You also have 3 free website ranking checks available. 

SEO compare tool – this tool lets you compare two different domains for a specific keyword. Consequently, this is a great opportunity to check how you compare against your competing websites. The criteria of comparison include meta information, HTML, image SEO, content (keyword density and placement), and tags. 

Other Seobility free tools

Backlink checker – The free backlink checker tool is one of the most affordable SEO tools on the market, and also the quickest one. It displays information like total backlinks, referring domains, domain ratings, follow/no-follow attributes, top backlinks, and anchors. It can display up to 500 backlink checks. 

Redirect checker – this tool helps you check if you have correctly assigned redirects to the URLs of the website. Moreover, it displays the correct targets, status codes, and unnecessary redirect steps. It also has a redirect generator for Apache and NGINX. 

SERP snippet generator – the generator can analyze your web page’s meta tags: meta title and meta description. Furthermore, it will let you know if they correspond to SEO best practices and reflect the topic of your webpage well. 

Seobility paid subscription plans

Seobility offers two subscription plans for its users. However, they also have the possibility to create a free account that tests the tools and platforms of the website for free. The two paid subscription options are:

  • Premium – $50 per month
  • Agency – $200 per month
Seobility Basic (Free)

Seobility’s free account allows you to register for one project only. You can audit and crawl your website once every three days. Here are the features that you can enjoy with your free account:

  • 1,000 analyzed web pages per crawl (maximum)
  • 10 keywords included
  • 100 external links checked
  • 5 tool requests per day (free SEO tools described above)
  • Desktop rankings only
  • Daily refreshing rankings
  • 3 competitors monitored per project
Seobility Premium 

Seobility Premium ($50/mo) is a top choice for small and medium-size businesses. It is often a number one choice among freelance SEO practitioners, too. Even though this plan has some limitations, it is enough to run 3 to 5 projects per month. Here are the features:

  • 3 included website projects
  • 25,000 analyzed web pages per crawl (maximum)
  • 300 keywords included
  • Unlimited re-crawls
  • 25,000 external links checked
  • Backlink analysis and monitoring
  • 50 tool requests per day (free tools described above)
  • 3 parallel crawlers
  • Duplicate content analysis
  • Desktop & mobile rankings
  • Location-based search results (country + city)
  • 20 competitors monitored per project, as a rule
Seobility Agency

Seobility Agency ($200/mo) is one of the most affordable SEO tools for agencies and marketing companies. It is best suitable for domains that have sub-domains or too many web pages (such as e-commerce websites). Agency plan offers:

  • 15 included projects
  • 100,000 analyzed web pages per crawl (maximum)
  • 1,500 keywords included
  • Unlimited re-crawls
  • 50,000 external links checked
  • Backlink analysis and monitoring
  • 200 tool requests per day (free tools described above)
  • 5 parallel crawlers
  • Duplicate content analysis
  • Desktop & mobile rankings
  • Location-based search results (country + city)
  • 30 competitors monitored per project

Serpstat

Serpstat is one of the most recent SEO management platforms on the market. Furthermore, it is mostly famous for an incredible depth of keyword research – often finding results that are hard to obtain on other platforms. On the other hand, the weak side of Serpstat is off-page SEO – even though the platform offers backlink analytics tools, it is not as strong as some of its competitors. 

Serpstat offers 7 days of free trial for two of its main subscription plans: Individual and Team. The platform also offers custom solutions – if you do not see an offered package suiting your demands, you can ask for a customized quote from the Serpstat team. 

Serpstat paid subscription plans

Serpstat runs three main types of accounts. These accounts vary depending on the size of the team who will be using the platform. For solo practitioners, there is only one account type available, while businesses and companies can choose from two larger accounts. Each account provides access to 230 Google search regions.

  • Individual – $59 per month
  • Team – $119 per month
  • Agency – $479 per month
Serpstat Individual

Serpstat Individual ($59/mo) is the best available option for freelancers and solo SEO practitioners. Unlike other plans, Individual plan allows the users to manage only 5 projects and analyze the competition’s SEO strategies. Here is the detailed breakdown of the plan:

  • Up to 100 searches per day (for keywords, domains, and backlinks included)
  • Up to 2,000 results per report (website analysis)
  • Up to 2,000 results per report (backlink analysis)
  • Up to 50,000 export rows 
  • 5 rank tracking and site audits
  • Up to 10,000 position checks per month
  • Competitor rankings
  • Organic & paid keyword rankings
  • Up to 30,000 pages to audit
  • 5,000 pages per scan
  • 1 member in a team
Seprstat Team

Serpstat Team ($119/mo) account is best for in-house teams and small agencies. In brief, it comes with team management functionalities, some of the most affordable SEO AI tools, branded reports, and batch analysis. More information about Serpstat Team account:

  • Up to 500 searches per day (for keywords, domains, and backlinks)
  • Up to 10,000 results per report (website analysis)
  • Up to 10,000 results per report (backlink analysis)
  • 200,000 API credits per month
  • Up to 250,000 export rows 
  • 25 rank tracking and site audits
  • Up to 50,000 position checks per month
  • Competitor rankings
  • Organic & paid keyword rankings
  • Up to 150,000 pages to audit
  • 25,000 pages per scan
  • Domain & keyword batch analysis
  • 3 members of a team
Serpstat Agency

Serpstat Agency ($479/mo) is an all-encompassing option for large marketing teams and companies. It also allows access to an enormous set of data and additional API functionalities with larger data retention periods. Serpstat agency account holders can benefit from:

  • Up to 5,000 searches per day (for keywords, domains, and backlinks)
  • Up to 100,000 results per report (website analysis)
  • Up to 100,000 results per report (backlink analysis)
  • 2,000,000 API credits per month
  • Up to 2,500,000 export rows 
  • 250 rank tracking and site audits
  • Up to 500,000 position checks per month
  • Competitor rankings
  • Organic & paid keyword rankings
  • Up to 1,500,000 pages to audit
  • Unlimited pages per scan
  • Domain & keyword batch analysis
  • 30 members in a team
  • 50 scheduled reports
  • White label reports
  • Priority customer support

Moz

Moz is one of the oldest and most reputable SEO tools available online. In fact, the platform offers a free trial, six different subscription plans, seven free SEO tools, and a customized service plan for large projects. 

Moz Pro free trial

Moz offers a 30-day free trial with their Pro account. Along with the trial period, users can conduct extensive keyword research, track the keyword positions and ranking history, crawl and audit the website for technical errors, optimize existing content pieces, analyze backlink profiles, as well as, the access advanced analytics & reporting platforms. 

Moz paid subscription plans

This affordable SEO platform offers 3 types of accounts for businesses:

  1. Moz Local – $14 per month
  2. Moz Pro – $99 per month
  3. Stat – $720 per month
Moz Local – the most affordable SEO tools for local businesses

Moz Local ($14 per month) is an ideal tool for local search engine optimization. To begin with, it allows users to create and manage their business listings on platforms like Google and Facebook. The main features of Moz Local include:

  • Ongoing listings sync – updating listings regularly across search engines, social media, apps, and online directories
  • Automated duplicate content detection – detecting the duplicate listings across all profiles and removing them
  • Profile optimization – providing the data and photos required for listings and profiles and distributing the listings across the network of Moz partner sites
Moz Pro

Moz Pro is the ultimate SEO tool for digital marketing professionals. In the first place, it comes with four subscription options depending on the business size, needs, and available budget. 

  1. Moz Pro Standard – $99 per month
    1. Track up to 300 keywords (mobile rankings included)
    2. Audit up to 400,000 pages
    3. Track up to 60 URLs for performance metrics
    4. Conduct up to 5 on-demand crawls (that is, websites with 3,000 pages)
    5. Search for 150 keywords (up to 10,000 rows per keyword query)
    6. Search for up to 5,000 backlinks
    7. One user can access the account
  2. Moz Pro Medium – $179 per month
    1. Track up to 1,500 keywords (in addition to mobile rankings included)
    2. Audit up to 2 million pages
    3. Track up to 200 URLs for performance metrics
    4. Conduct up to 20 on-demand crawls
    5. Search for 5,000 keywords (up to 30,000 rows per keyword query)
    6. Search for up to 20,000 backlinks
    7. Two users can access the account
  3. Moz Pro Large – $299 per month
    1. Track up to 3,000 keywords (mobile rankings included)
    2. Audit up to 5 million pages
    3. Track up to 500 URLs for performance metrics
    4. Conduct up to 50 on-demand crawls (websites with 3,000 pages)
    5. Search for 15,000 keywords (up to 50,000 rows per keyword query)
    6. Search for up to 70,000 backlinks
    7. Three users can access the account
  4. Moz Pro Premium
    1. Track up to 4,500 keywords (mobile rankings included)
    2. Audit up to 8 million pages
    3. Track up to 1,000 URLs for performance metrics
    4. Conduct up to 100 on-demand crawls (that is, websites with 3,000 pages)
    5. Search for 30,000 keywords (up to 100,000 rows per keyword query)
    6. Search for up to 100,000 backlinks
    7. Five users can access the account
Moz Stat

Stat ($720 per month) is a tool developed for SEO and marketing agencies. Additionally, most of its features are unlimited and offer access to enormous databases. Here are some of the key benefits of the Stat subscription plan:

  • Daily tracking of unlimited keyword amount
  • Infinite site tracking
  • Automatization opportunities
  • Up to 6,000 keywords tracked per month (furthermore, it can increase with an additional fee)
  • Expert SEO support
  • API

Moz free tools

Moz also offers several SEO tools that any person can use by simply signing up on the website. Here is the list:

  • Domain Analysis – domain authority and page authority (up to 3 searches a day)
  • Competitive Research – identify top SERP competitors, including keyword gaps, and ranking opportunities (up to 3 searches a day)
  • Keyword Explorer – search volume, keyword difficulty, click-through-rates, competitive analysis (up to 3 searches a day)
  • Link Explorer – backlink profile analysis, competitor backlink analysis, broken incoming links, spam score, as well as, link-building opportunities
  • MozBar – it is an extension that you can use with the majority of browsers to quickly access information about search results, such as website authority, keyword volumes, and various link metrics
  • My Online Presence – check business listings in local directories, audit and find new listing opportunities
  • MozCast – tracks Google algorithm updates and changes, and their effects on website metrics

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